Do You have a Social Media Farm Marketing Plan?
with Ginger S. Myers
This seminar will explore basic fundamentals of popular social networking sites, examples of use, and the potential benefits that social media could bring to your farm business. By understanding what customers value and why they would buy your product, you can successfully market the products (meat, fleece, hand-spun yarn, breeding stock) that your farm produces. Ginger will describe how you can create and convey value to the customer. The four areas where consumers derive value are the product, the price, the placement, and the promotion. It is important to recognize that a marketing plan is much more than just the advertisement of your product --it is the entire plan of how you will convey value, both real and perceived, to the customer. Be creative.
About the instructor: Ginger Myers is Director of the Maryland Rural Enterprise Development Center. She is an Extension Marketing Specialist with the University of Maryland and brings over 30 years of experience in production agriculture, agri-business and consulting to us. Ginger currently works with agricultural entrepreneurs, develops new markets and networking opportunities, works with new and beginning farmers, and assists with business development and business planning. She also operates a grass-based livestock farm with her husband.